Individual strategic management report Essay Example | Topics and Well Written Essays - 1500 words

Individual strategic management report - Essay Example It will aid WRSX to respond to the industry. A SWOT analysis, on the other hand, is beneficial in determining WRSX’s internal environment, evaluating the threats, strengths, opportunities and weaknesses inherent in the firm. Corporate strategy and business level strategy will be used for the strategy choice part. External Analysis WRSX can carry out an analysis of their external environment via the use of a PEST analysis (Crossan & Fry, 2013: p23). The external environment of WRSX includes the US, EU, and the Asia-Pacific region, which are the areas that they currently operate in and hope to expand in to. For these regions, a PEST analysis was done Political Factors In the EU and U.S. region, there are stringent laws regarding employment that governments have put, in place, to protect employees. The governments have also sought to encourage their citizens to increase their birth rates. Finally, there are very stringent data protection laws. This contrast with the political fac tors in the Asia-pacific region that include the loose implementation of laws aimed at data protection. In addition, the Chinese government has been encouraging the entry of international firms with provision of favorable tax rates. Economic factors In the EU and U.S. region, Interest rates are relatively low with the UK the only country with comparatively high interest rates, which, however, are expected to fall with the slowdown of the housing market. The U.S. also has approximately half of the global advertising revenue with a 4% forecasted increase in the next year. In the Asia-Pacific region, especially China, there is growth of powerful Chinese-owned multinationals while their economy is increasing at a rate of 8% of GDP each year. Social Factors In the Asia-pacific region, India and China have over 2.5 billion people, although only approximately 150 million of them in China use the services that are provided by WRSX. However, this is slightly more than half of America’ s population, making it a dynamic market, especially as it is expected to keep growing. In the EU and U.S., there is a shift in values with more workers attempting a work/life balance and community work. The population in the west of Europe is in decline, especially the youth. Technological Factors In both markets in the EU/U.S. and the Asia-Pacific region, digital media is becoming increasingly important as a part of the advertising industry. This is especially so because of the growth of internet and improvement of connection. Based on the results, WRSX group could take various options, including management of generation Y, a sustainability policy, expansion into China, and exploitation of the digital opportunity. When these actions are taken, their share prices spiked to ?2.50 from ?2.28, as well as an increase of PBIT index, profits, and revenues, as well. WRSX group has the capability of using its resources to achieve more financial stability, as well as respond to its social r esponsibility requirements. The group possesses experienced and talented staff that is equipped with excellent creative and innovative capabilities for the production of services. However, this is not the case at their New York offices because some of the experienced and t