Improving Disneyworld Paris Financial Position and Competitiveness Assignment

Improving Disneyworld Paris Financial Position and Competitiveness - Assignment Example Euro Disney’s economic profits in the years immediately after it was launched fell far below expectations. Even though the Disney executives carefully carried out an extensive analysis of the market conditions in Europe and France, in specific, there were significant failures that happened. The problems were caused by an assortment of issues such as the wrong evaluation of market conditions and expectations about France’s future economic development, the happenings in the property market, highly priced tickets, and cultural misunderstandings. In spite of its popularity in Europe, the Disney Park in Paris has not registered as many guests as identical theme parks in America and Asia. What is evident is that there was not enough research conducted on the demographic and cultural characteristics of France, as well as the rest of the European mainland, before the launching of the theme park in 1992. There are very distinct differences between European and American culture. According to Dennis (2014), investors from the parent company, Walt Disney in America, did not take into account the fact that European customers did not have similar entertainment objectives with their American counterparts.It was presumed that customers would come to Disneyworld Paris from all over Europe. However, there was no research into factors such as the diversity of European cultures, the definitions that each of these cultures attributes to the concept of entertainment, and the aspect of cultural imperialism.